Episode 4: Orbita's COVID-19 Vaccine Access Clinical Program
During episode 4 of the Conversations with Orbita podcast, our host Nate Treloar is joined by Orbita Senior Director of Customer Success and Clinical Informatics Chelsea Biel, BSN, RN to talk about Orbita’s COVID-19 Vaccine Access Clinical Program and much more.
Automation with Empathy
Conversations with Orbita is a podcast sharing insights and innovations revolutionizing healthcare and life sciences with HIPAA-secure chat and voice-powered experiences empowered by conversational AI.
Introducing this episode's
guest, Chelsea Biel, BSN, RN
Chelsea is a registered nurse with a passion for leveraging technology to improve healthcare. She has ten years of digital health project management, implementation, and informatics experience with top-tier multi-site organizations. In her role as Orbita Senior Director of Customer Success and Clinical Informatics, Chelsea leads the team overseeing healthcare Provider client relationships and serves as a practice lead for Provider solutions.
"By cascading the communication outreach, you're creating different ways of connecting with patients. It's almost like you're knocking on the front door, you're ringing the doorbell, and you're going around and knocking on the back door as well.” -Treloar
"An organization is timing that communication - cascading that out to their various patients - ensuring that they're reaching them where those patients and family members may be on the digital literacy scale." -Biel
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During this episode, host Nate Treloar is joined by Orbita's Senior Director of Customer Success and Clinical Informatics Chelsea Biel, BSN, RN to discuss the COVID-19 vaccine rollout and the role of conversational AI in educating and supporting patients. Treloar and Biel discuss how automation produces significant efficiencies for healthcare providers (HCPs) and also improves engagement with patients. The range of capabilities Orbita's COVID-19 Vaccine Access Clinical Program offers - from cascaded communication to campaign analytics and insights - demonstrate the longevity of digital solutions in healthcare.
As you listen to this podcast episode, you'll gain insights on the following and more:
- How to proactively reach patients at scale
- Overcoming vaccine hesitancy and misinformation with digital tools
- Challenges faced when learning how to successfully engage each patient once that notification appears in their hands
- Friction-less connection opportunities for patients
The next piece of the engagement puzzle is about the composition of content in these outbound messages. Leveraging nudge theory, which focuses on the design of an outgoing message to influence recipients' behavior in a predictable way, can prompt more patients to take action. These messages typically include a call-to-action, next best steps, links to acquire more information, or could lead to a chatbot on a website.
Orbita has deployed a number of different messages for healthcare organizations that prompt patients to check their test results, schedule appointments, take their medication, and more - not only delivering these resources and information patients need, but supplying the pathway to it.