Watch - Increasing Effectiveness of Voice Apps

Presenters

Jordan Mirrer

Senior Producer, Games at Sony Pictures Entertainment 

Jordan is a multi-disciplinary producer that has joined divergent backgrounds in screenwriting and technology into a career creating engaging experiences. He first experienced creating products for voice six years ago on a movie marketing website with terrible speech-to-text detection. Most recently he has worked on the Jeopardy!, Teen Jeopardy!, and Sports Jeopardy! skills for Amazon Alexa, pioneering payments and subscriptions on the platform. 

Bill Cava

Chief Product Officer at Orbita

Bill has nearly 20 years of experience as a software executive. Previously, Bill founded WiseMine, a SaaS platform providing big data analytics for content marketing. He is a published author, a technology adviser, founder of the NH Data Science Group, and holds multiple patents in information retrieval.

Strategies, Tips and  and Techniques for Making Voice Skills More Meaningful, Delightful and Engaging

Voice is the next user interface. The success of smart, personal assistants like Amazon Alexa and Google Assistant represents a brand new digital channel for user engagement across industries from healthcare to retail to finance and more.

Despite the wide proliferation of voice-first devices and the exponential growth of voice-based applications, the reality remains that many voice experiences fail to deliver an engaging experience. Like the early days of mobile apps, a repeat scenario of rapid abandonment is likely.  Organizations must create meaningful conversational experiences that engage and delight. 

In this webinar, two experts in voice application development will share strategies, tips, and techniques for increasing engagement through the use of contextual, adaptive, intelligent conversational experiences.

** Special thanks from the Orbita team to Jordan Mirrer for joining us as a presenter for this session and sharing his expertise with webinar attendees.