WEBINAR | Conversational AI in pharma: where are we headed?

Presenters
Shwen Gwee
VP and Head of Global Digital Strategy | Bristol Myers Squibb
Shwen is a recognized pioneer in digital health and social pharma. He brings over a decade of experience leading digital strategy and driving innovation in commercial, communications, and clinical organizations. Well respected by the industry, Shwen is a thought-leader who was named a Top 40 “Healthcare Transformer” by MM&M in 2015 and a PR Week and MM&M "Health Influencer 50" in 2017 & 2018. Shwen is also very involved in the health tech startup community and organizes startup bootcamps, runs startup pitch contests and plays an active role running healthcare hackathons around the world as part of the MIT Hacking Medicine team.
Craig Lipset
Clinical Innovation Partners Advisor and Founder | Clinical Trial Innovator | Board Member | Adviser | Investor | Educator | Speaker | and Advocate
Craig Lipset is a recognized leader at the forefront of innovation in clinical research and medicine development. He is an advisor to technology and biopharmaceutical companies, leading universities, and the venture community, bringing vision and driving action at the intersection of research, digital solutions, and patient engagement. As an industry thought-leader, Craig has received the red jacket 'hall of fame' recognition among the PharmaVOICE most inspiring people in the life sciences. He has been recognized among Pharmaceutical Executive’s Emerging Leaders, CenterWatch Top 20 Innovators in Clinical Trials, the Medicine Maker Power List and the AlleyWatch Who's Who in eHealth.
Chris Cullmann
EVP, General Manager | RevHealth
Chris Cullmann is an expert in digital and marketing strategy for healthcare and pharmaceutical brands with more than two decades of experience. The focus of Chris’ career for the last 17 years has been innovating in healthcare communication. A thought leader in the field of healthcare, Chris has been named one of the most 100 inspiring leaders in healthcare marketing by PharmaVOICE. His perspectives on mobile health technologies and social media marketing have appeared in trade journals and white papers. Chris has developed innovative branding campaigns for J&J/Janssen, Novartis, Merck, GSK, Bayer, Pfizer, and other leading corporations.
Elise Whitaker
VP Customer Success | Business Lead, Pharmaceuticals & Life Sciences at Orbita
Elise Whitaker is a leading conversational AI strategist with over two decades of commitment to digital transformation – improving customer experiences through emerging technologies. She has partnered with top pharmaceutical and healthcare organizations to reimagine how they support, empower, and communicate with Patients and HCPs to improve overall care, support and access. Elise is committed to improving the communication and education of those diagnosed with life threatening illness and chronic disease by providing them with the emotional and reassuring support that they deserve when they need it most. Elise is a frequent speaker and advocate serving and speaking on behalf of Family-Centered Care programs at CHOP.
- How the pandemic has altered the advancement of clinical trials forever
- The steps pharma can take to create a truly digital healthcare ecosystem
- How conversational AI can augment medical/sales teams in a virtual care world
- How pharma can provide patients with outstanding customer experiences found in other industries