White Paper: Engaging HCPs Throughout the Pharma Brand Lifecycle with Conversational AI
![White Paper: Engaging HCPs Throughout the Pharma Brand Lifecycle with Conversational AI White Paper: Engaging HCPs Throughout the Pharma Brand Lifecycle with Conversational AI](https://go.orbita.ai/hubfs/Screen%20Shot%202020-09-14%20at%201.41.02%20PM-1.png)
Download this Orbita white paper to learn best practices for engaging HCPs throughout the pharma brand lifecycle with conversational AI.
As the COVID-19 pandemic spread across the globe in early 2020, life sciences and pharmaceuticals organizations were forced to rapidly expand their digital marketing practices in just a few months rather than several years.
This white paper explores how the pandemic-driven shift to a higher volume of remote care in the healthcare industry makes it an optimal time for pharma marketers to offer HCPs personalized brand support through conversational AI.