White Paper: Engaging HCPs Throughout the Pharma Brand Lifecycle with Conversational AI
Download this Orbita white paper to learn best practices for engaging HCPs throughout the pharma brand lifecycle with conversational AI.
As the COVID-19 pandemic spread across the globe in early 2020, life sciences and pharmaceuticals organizations were forced to rapidly expand their digital marketing practices in just a few months rather than several years.
This white paper explores how the pandemic-driven shift to a higher volume of remote care in the healthcare industry makes it an optimal time for pharma marketers to offer HCPs personalized brand support through conversational AI.